About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
3 min read4 Quick Wins for Amazon eCommerce Advertising
A few steps you can take to get quick eCommerce wins on Amazon.
3 min readEarly Insights from Prime Day 2021
Consumer demand was higher than ever, CPCs were up dramatically, and advertisers tested new media opportunities.
3 min readHow CPG Brands Can Win Grocery and Convenience Retail Media with Instacart
CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.
Daily Budget Pacing
In this video, we talk about the most fundamental portion of eCommerce and paid media – daily budget pacing.
2 min readUse Gopuff Advertising to Reach Instant Needs Shoppers
Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.
2 min read2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
3 min readHow Agencies Should Leverage Amazon DSP
Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.
Pacvue Fireside Chat: Implementing Brand Protection Measures to Optimize Online Sales
For brands looking to solve lost buy box, plummeting prices, or a rogue seller ecosystem, hear from Andy Buss at Retail Bloom on how to implement a brand protection program that sets the table stakes for effective selling and marketing online.
How Often Should I Review My Ad Performance?
From frequency to considerations, Pacvue COO Mindy Fashaw and Account Director Matt McGrory uncover everything you need to know about ad performance review.
2 min readThe CitrusAd Grocery Network Unleashes Retail Media Opportunity
The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.
2 min readPacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers
Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd
Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]
Awards & Recognitions
