2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

About the Author

Michael Lebhar

CEO

Sellcord

Michael Lebhar is the CEO at SellCord, a full service Walmart Agency. He started selling on Amazon at 16 with an investment of $500 and grew his business to seven figures in annual sales. He observed that Amazon serves as a revolutionary discovery platform for brands, but that most sellers lack the infrastructure to construct sustainable brands.

Awards & Recognitions

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