About the Author
Anne Harrell
Strategy & Trends
2 min read
September 7, 2023How are Brands Using AMC? Best Practices and Use Cases
The Amazon Marketing Cloud, or AMC, is an extremely valuable tool for helping eCommerce sellers advertise their products on Amazon. However, many people do not utilize the AMC to its fullest extent and are missing out on practices that can grow their businesses. What is AMC? To better understand AMC, we must first define what […]
Strategy & Trends
5 min read
April 7, 2022How to Use AMC to Meet DSP Campaign Goals
This post will educate you on the power of leveraging Amazon Demand-side platform (DSP) with the Amazon Marketing Cloud (AMC) to help you meet your DSP campaign goals.
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