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2019 Cyber Five CPC Report
Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you: […]
Holiday Q4 2019 Planning Guide
Pacvue has put together a list of deadlines, deal quality guidance, and best practices on what you can do to make your 2019 Q4 the best you’ve ever had. In this three-part guide, we’ll help you prepare your products for the busiest time of the year by focusing on three key strategic areas: Part 1: […]
Q3 2019 CPC Report: Advertising Growth & Prime Day Impact
Amazon Advertising Insights to Guide Your eCommerce Strategy To measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q3 2018 to Q3 2019, we set out to answer three main […]
Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products
Amazon Advertising Insights to Guide Your eCommerce Strategy In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to […]
Q1 2019 CPC Report: Advertising on Amazon
Amazon Advertising Insights to Guide Your eCommerce Strategy According to eMarketer, Amazon’s share of digital ad spend has increased by 29% in the past year. This increased competition drives up the cost of advertising on Amazon and makes it more challenging to execute profitable marketing campaigns. We set out to answer three questions: Download the […]
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