2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

Why Aggregators Need Ad Tech to Scale

Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many times across a bunch of different locales. And that’s why they are turning to ad tech to achieve goals related to scalability and optimization.


Awards & Recognitions

Amazon AdTech Reseller Badge

The next era of Pacvue is here

A shift in commerce media intelligence launches April 14.

 

Be the first to know.

No thanks, I’ll pass.
Close the CTA
00
Months
00
Days
00
Hours
00
Minutes
00
Seconds