Activate Commerce Media Across Criteo

Pacvue for Criteo is a commerce media platform that unifies onsite and offsite retail media execution, audience targeting, and performance measurement in one system.

It connects Criteo campaign activation with audience data, cross-channel performance signals, and automation—so teams can plan, execute, and optimize campaigns across retailers and the open web with full visibility and control.

Criteo provides the infrastructure for activating campaigns across its network. Pacvue provides the operating system to manage and optimize that activity at scale.

Without Pacvue, teams manage campaigns, audiences, and reporting in fragmented workflows. Pacvue unifies execution, standardizes performance data, and layers automation and intelligence on top—so decisions are faster, more consistent, and aligned to business outcomes.

Pacvue supports a full range of Criteo campaign types, including:

• Onsite retail media campaigns
• Offsite display and programmatic campaigns
• Retargeting and audience-based campaigns

Teams can manage all formats in one platform, enabling consistent execution and optimization across channels and retailers.

Criteo campaigns often span multiple touchpoints—from discovery on the open web to conversion on retailer sites.

Pacvue connects these stages into one system, allowing teams to coordinate targeting, budget allocation, and optimization across onsite and offsite campaigns—so performance is managed as a unified strategy, not isolated tactics.

Pacvue enables teams to activate and refine campaigns using Criteo’s audience data and shopper insights.

This allows brands to target high-value audiences based on behavior, retarget engaged shoppers, and continuously optimize campaigns based on which audiences drive the strongest performance.

Pacvue connects campaign execution with unified performance data across both onsite and offsite environments.

Teams can identify which channels, audiences, and tactics are driving results—and reallocate budgets accordingly to improve efficiency and maximize return.

Criteo often operates across multiple retailer environments, each with different performance dynamics.

Pacvue provides a centralized control layer that standardizes campaign structure, reporting, and optimization across retailers—allowing teams to scale execution without increasing complexity.

Pacvue provides rules-based and AI-assisted automation across campaigns, including:

• Bid and budget optimization
• Audience and performance-based adjustments
• Cross-channel campaign scaling
• Automated reporting and alerts

This enables teams to move faster, reduce manual work, and maintain consistent optimization across large campaign portfolios.

Yes. Pacvue consolidates onsite and offsite campaign performance into one unified view.

Teams can analyze performance across channels, audiences, and retailers—eliminating blind spots and enabling more informed decision-making.

Pacvue enables teams to compare performance across channels, audiences, and retailers in real time.

This allows budgets to be shifted dynamically toward the highest-performing opportunities—ensuring spend is aligned with outcomes rather than fixed allocations.

Pacvue is used by enterprise brands and agencies managing complex retail media and programmatic strategies across multiple retailers and channels.

Primary users include retail media teams, ecommerce leaders, and analysts responsible for scaling performance and optimizing investment.

Pacvue automates campaign management, optimization, and reporting workflows across retailers.

This eliminates repetitive tasks and allows teams to focus on strategy, product prioritization, and performance growth.

No. Pacvue is a unified Commerce Operating System that supports multiple retail media networks and marketplaces.

Criteo is one part of a broader platform that enables teams to scale performance, optimize investment, and drive growth across retailers.