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Learn new strategies and discover fresh ideas to empower your team.

Strategy & Trends
Read time 5 minutes
October 3, 2024

The Exit #1: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media.  In this […]

Guides
Strategy & Trends
Read time 13 minutes
October 3, 2024

Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2025]

While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]

Strategy & Trends
Weekly Recap
Read time 5 minutes
September 20, 2024

September 20 Weekly Retail Roundup

Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially.   Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]

3 Ways to fix Retail Media's Measurement Problem
Strategy & Trends
Read time 3 minutes
September 19, 2024

3 Ways to Fix Retail Media’s Standardization Problem

Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]

iROAS Announcement
Strategy & Trends
Read time 2 minutes
September 17, 2024

Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media

See what Pacvue's new Incrementality Console can help you unlock!

Strategy & Trends
Weekly Recap
Read time 3 minutes
September 13, 2024

September 13 Weekly Retail Roundup  

Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.

Strategy & Trends
Read time 5 minutes
September 11, 2024

What is Incrementality and Why is it so Complex?

Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.

Strategy & Trends
Read time 3 minutes
September 9, 2024

Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors

Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.

Weekly Recap
Read time 3 minutes
September 6, 2024

September 6 Weekly Retail Roundup

Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.

Strategy & Trends
Weekly Recap
Read time 4 minutes
August 23, 2024

August 23 Weekly Retail Roundup

Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.

Amazon Rufus AI Blog Cover
Data & Insights
Retailer News
Read time 9 minutes
August 23, 2024

Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand

In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]

Strategy & Trends
Weekly Recap
Read time 4 minutes
August 16, 2024

August 16 Weekly Retail Roundup

Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.

Awards & Recognitions

Amazon AdTech Reseller Badge