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Pacvue Becomes First Software Provider to Offer Advertising via Bol.com

We are thrilled to announce that Pacvue is officially the first software provider to offer advertising via bol.com. The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace, making it possible to automatically create and manage advertisements more effectively on bol.com’s platform.

Bol.com is an eCommerce platform based in the Netherlands and offers general merchandising products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening, and DIY. As of 2020, the store serves 12 million active customers in the Netherlands and Belgium and offers over 23 million items. Since 2011, bol.com has also opened its platform for retailers to sell their products. More than 30,000 retailers have already sold via bol.com.

“eCommerce is growing rapidly in European marketplaces, with The Netherlands among the forefront of innovation. We are thrilled to be the first software provider to offer bol.com advertising, helping both regional and global brands reach new customers and furthering our mission of unified retail media,” said Melissa Burdick, President of Pacvue.

Advertisers can now use Pacvue to programmatically manage advertising campaigns on bol.com to lower costs, grow share of voice, and increase sales. Pacvue for bol.com provides a single overview of all ongoing marketing campaigns.  In addition, advertisers can use detailed data and insights to optimize their ads with better campaign results.  

In 2021, Pacvue expanded its international sales team with the hiring of two new Directors leading sales in Europe. So, with this latest integration, Pacvue is more than ready to expand its footprint to the Netherlands and Belgium, and we couldn’t be more excited! Pacvue is also a proud sponsor of Shoptalk Europe in London from June 6-8, 2022.

Are you looking to improve your brand’s eCommerce presence and drive sales on one of the largest retail platforms in the Netherlands and Belgium? Request a demo to speak to our team about bol.com’s advertising offerings and to learn how to get your brand started with Pacvue.


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