Now available on demand: Watch how retail media, AI, and measurement are reshaping commerce across Europe.

Pacvue for Walmart Connect

Take Control of Walmart Ad Performance

Bring media and performance signals together across retailers so every dollar works harder.

No more siloed tools. Just cross-retailer media execution.

Automation to help teams plan, activate, and optimize full-funnel Walmart performance.

Full-Funnel Activation

Activate and scale campaigns across Walmart Search and Display using first-party data, advanced audiences, and precise targeting.

Time-Saving Automation

Automate bids, budgets, and workflows with rules, dayparting, and AI-driven optimizations to scale performance efficiently.

Real-Time Measurement & Insights

Measure performance with real-time reporting, sales lift insights, and Share of Voice tracking to optimize with confidence.

All-in-One Walmart Connect Execution

How Pacvue powers Walmart growth



Activate across search and display without fragmentation

Manage campaigns across the full shopper journey, from Sponsored Products, Brands, Video, and Onsite Display, in one platform.
Enhance Display campaign agility and prove incremental impact with Real-Time Reporting and Sales Lift Reports.
Simplify onboarding and account management with advertiser attributes built into Pacvue.
Discover how Pacvue powers full-funnel activation

Streamline and scale search and display with advanced audience targeting

Target more precisely using Walmart’s first-party data across Search and Display campaigns.
Build custom audience segments using Rule-Based, Item Propensity, Brand Affinity, and Lookalike modeling.
Layer audiences with “and/or” logic to craft highly specific strategies — like reaching brand loyalists while excluding recent purchasers.
Use predictive signals to find high-intent shoppers before they search.
Maximize visibility and defend market share by targeting keywords tied to your brand and competitors. 
With Walmart’s Brand Term Targeting, you can drive high-intent traffic, acquire new customers, and outpace the competition.
Explore how Advanced Audience Targeting drives growth on Walmart

Streamline and scale campaign execution with automation and AI

Launch and scale campaigns faster with AI and rules-based workflows and automation.
Manage ad spend with more control, including daypart bidding, out-of-budget tracking, budget pacing, and advanced flighting controls with a calendar view, so you can make every dollar go further.
Respond faster to competitive shifts and demand changes
See how automation improves Walmart performance

Measure and optimize performance with real-time reporting and insights

Share of Voice insights and Brand Term Targeting to defend market share and stay ahead of competitors.
Unlock real-time visibility into intraday performance and hourly trends, powering responsive automation with Budget Manager and Dayparting.
See how to optimize Walmart performance with better visibility

Pacvue is a Walmart Connect Premium+ Partner

Access advanced bidding strategies, automated rules, and real-time insights, all powered by direct API integrations with Walmart Connect.  
Seamlessly connect retail and media data to enable holistic attribution, optimize the customer journey, and drive measurable ROI.  
Stay ahead of retail media trends through Pacvue’s direct collaboration with Walmart Connect—gain early access to innovations and influence future roadmap developments.  

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Unlock full-funnel Walmart growth in one Commerce Media OS.

Most teams struggle to connect targeting, automation, and measurement. Pacvue brings it together so you can execute faster and drive performance across Walmart.

Explore the platform

Full-Funnel Activation

Manage Sponsored Products, Sponsored Brands, Sponsored Video, and Onsite Display in one platform to drive performance across the full shopper journey.

Advanced Audience Targeting

Use Walmart first-party data, custom audiences, lookalikes, and predictive signals to reach high-intent shoppers across Search and Display.

Time-Saving Automation

Scale campaign execution with AI and rules-based workflows, including bidding, budgets, dayparting, and pacing controls.

Real-Time Measurement

Track intraday performance, hourly trends, sales lift, and Share of Voice to optimize faster and prove campaign impact.

Walmart Connect Premium+ Partner

Pacvue is a Walmart Connect Premium+ Partner, unlocking deeper integrations, advanced capabilities, and closer alignment with Walmart.

Ready to grow your business on Walmart Connect?

Execute faster, optimize smarter, and drive stronger performance with Pacvue, a Walmart Connect Premium+ Partner.

FAQs

The next era of Pacvue is here

A shift in commerce media intelligence launches April 14.

 

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