Duracell Boosts Profitability and Increases Ordered
Revenue by 30% with Pacvue’s Commerce + Ads Synergy
Data & Insights
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Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
Jorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus, ut interdum tellus elit sed risus. Maecenas eget condimentum velit, sit amet feugiat lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent auctor purus luctus enim egestas, ac scelerisque ante pulvinar. Donec ut rhoncus ex. Suspendisse ac rhoncus nisl, eu tempor urna. Curabitur vel bibendum lorem. Morbi convallis convallis diam sit amet lacinia. Aliquam in elementum tellus.
Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
+34%
in Ordered Revenue YoY
Jorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus, ut interdum tellus elit sed risus. Maecenas eget condimentum velit, sit amet feugiat lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent auctor purus luctus enim egestas, ac scelerisque ante pulvinar. Donec ut rhoncus ex. Suspendisse ac rhoncus nisl, eu tempor urna. Curabitur vel bibendum lorem. Morbi convallis convallis diam sit amet lacinia. Aliquam in elementum tellus.
Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
+34%
in Ordered Revenue YoY
+53%
in ROAS YoY
Jorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus, ut interdum tellus elit sed risus. Maecenas eget condimentum velit, sit amet feugiat lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent auctor purus luctus enim egestas, ac scelerisque ante pulvinar. Donec ut rhoncus ex. Suspendisse ac rhoncus nisl, eu tempor urna. Curabitur vel bibendum lorem. Morbi convallis convallis diam sit amet lacinia. Aliquam in elementum tellus.
Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
+34%
in Ordered Revenue YoY
+53%
in ROAS YoY
+14%
increase in monthly subscribe and save
Jorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus, ut interdum tellus elit sed risus. Maecenas eget condimentum velit, sit amet feugiat lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent auctor purus luctus enim egestas, ac scelerisque ante pulvinar. Donec ut rhoncus ex. Suspendisse ac rhoncus nisl, eu tempor urna. Curabitur vel bibendum lorem. Morbi convallis convallis diam sit amet lacinia. Aliquam in elementum tellus.
Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
+34%
in Ordered Revenue YoY
+53%
in ROAS YoY
+14%
increase in monthly subscribe and save
+65%
increase in monthly subscribe and save
Jorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus, ut interdum tellus elit sed risus. Maecenas eget condimentum velit, sit amet feugiat lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent auctor purus luctus enim egestas, ac scelerisque ante pulvinar. Donec ut rhoncus ex. Suspendisse ac rhoncus nisl, eu tempor urna. Curabitur vel bibendum lorem. Morbi convallis convallis diam sit amet lacinia. Aliquam in elementum tellus.
Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
+34%
in Ordered Revenue YoY
+53%
in ROAS YoY
+14%
increase in monthly subscribe and save
+65%
increase in monthly subscribe and save
+20%
Buy Box Ownership
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Curabitur tempor quis eros tempus lacinia. Nam bibendum pellentesque quam a convallis. Sed ut vulputate nisi. Integer in felis sed leo vestibulum venenatis. Suspendisse quis arcu sem. Aenean feugiat ex eu vestibulum vestibulum. Morbi a eleifend magna.
+34%
in Ordered Revenue YoY
+53%
in ROAS YoY
+14%
increase in monthly subscribe and save
+65%
increase in monthly subscribe and save
+20%
Buy Box Ownership
+700 bps
in Net PPM%
The Challenge
Manually managing Amazon Ad bids across a diverse portfolio of brands, pack sizes, flavors, formats, and times of day presented a significant challenge for the manufacturer.
The inability to adjust to real-time demand fluctuations led to inefficient ad spending during slower periods and missed opportunities when consumer interest peaked. Recognizing this inefficiency, the manufacturer and its agency sought a more dynamic solution to optimize their campaigns.
The Solution
To overcome this, the manufacturer leveraged Pacvue’s Dynamic Dayparting. Integrated with data directly from Amazon Marketing Stream, Pacvue’s Dynamic Dayparting enabled automated hourly bid adjustments, intelligently increasing bids during the hours of day with a historically high CVR, while decreasing them during the hours of day with a historically low CVR.
With Pacvue’s Dynamic Dayparting, historical performance data was automatically refreshed daily to ensure that, at any given point, data from the last 14 days (excluding the latest 2 days) was used to inform data-driven, hourly-level bid adjustment decisions.
To provide direct visibility and insight into what percentages Pacvue’s Dynamic Dayparting would increase or decrease bids by, the manufacturer harnessed Pacvue’s Automated Insights to see historical hourly CVR performance data, along with Pacvue’s recommended bid adjustment percentages for every hour of every day of the week.
How Pacvue’s Connected Commerce Solution Helped
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Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.
Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.
Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.
Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.
Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.
Pacvue’s innovate solutions and seamless partnership have been instrumental in optimizing our retail media strategy. By leveraging their advanced automation, we’ve seen impressive results, including a 34% increase in ordered revenue and a 53% improvement in ROAS. The team’s professionalism, attention to detail, and ability to adapt quickly to our needs have made a significant impact on our media efficiency and overall success.
Explore more insights
Results
By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:
Results
By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:
Results
By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:
Results
By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:
Results
By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including:
Results
By applying Pacvue’s Dynamic Dayparting to campaigns across 3 separate brands, the manufacturer ensured that their ads reached consumers at the most relevant and impactful times of day, significantly driving performance lift, including: