Tag: Retailer News
4 minutes
Kroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
2 minutes
Pacvue Named 2022 Sammys Award Winner for Organization of the Year
Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.
6 minutes
Key Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
3 minutes
Announcing General Availability of Pacvue for Kroger On-site Advertising
Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.
5 minutes
Instacart Brand Pages: Everything We Know So Far
Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.
4 minutes
How to Prepare for Walmart Connect Second-Price Auction
This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.
2 minutes
New Changes Made to Search Relevancy on Walmart Connect
Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.
5 minutes
Activating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
2 minutes
Updates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
4 minutes
Amazon Sponsored Display Ads for Twitch
Amazon announced that it will start placing Sponsored Display ads, more commonly known as banner ads, inside Twitch livestreams.
4 minutes
Walmart Connect Sponsored Products API Update
Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.
3 minutes
Drive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
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