Tag: Strategy & Trends
8 minutes
How Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutes
Overview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
4 minutes
Criteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
8 minutes
5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com
Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.
6 minutes
Amazon Advertising and Brand Protection – What they have in common
Brand protection: what is it, and why it's important for Amazon advertisers.
4 minutes
All’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
6 minutes
Managing & Adapting Marketing with Unified Retail Media
Answers to common questions about retail media, what is budget fluidity, why and how should you achieve it.
5 minutes
What You Need to Know about Walmart Pickup & Delivery
Starting March 1, Sponsored Product ads will display in the most relevant positions across .com and Pickup & delivery.
5 minutes
Leveraging Paid Media to Capture Target’s Online Growth
How to master eCommerce growth with Target: some latest strategies and insights for success in Target.com and the Target app.
1 minute
2021 Advertising Outlook: A Q&A with Walmart Media Group
We sat down with David Fenn, Head of SMB at Walmart Media Group, to discuss the advertising outlook for the year ahead.
1 minute
Bloomberg Technology Interview: Black Friday & New Shopping Behaviors
Pacvue President Melissa Burdick was on Bloomberg Technology live to discuss expectations for Black Friday and how shopping trends are here to stay.
5 minutes
How to Apply COVID-19 Learnings to Your 2021 Ad Strategy
What can the changes brought about by COVID-19 teach us? How should brands be planning for their 2021 ad strategies?
Awards & Recognitions
