Tag: Data & Insights
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
14 minutes
What Is Amazon DSP? A Complete Guide for Brands and Agencies in 2026
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets brands and agencies buy display, video, audio, and streaming TV ads at scale, reaching audiences on Amazon.com, IMDb, Twitch, Audible, Kindle, and across thousands of third-party sites and apps.
Through the Lens: Making Sense of MCP
Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce operations. In this session, hear directly from leaders operating at the front lines of brand demand on what's working, what surprised them, and what it means for your commerce strategy in the second half.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
The 2026 Guide to Commerce Media in Germany
Germany is Europe's second-largest retail media market, and one of the most complex to navigate. Get Pacvue's 2026 Guide to Commerce Media in Germany covering Amazon DE performance trends, a 5-step planning framework, and what's next for domestic networks like Otto, REWE, EDEKA, and Kaufland.
The Funnel Rewired: How Commerce Media and Social Commerce Are Converging
The traditional marketing funnel is gone. More than half of consumers now use AI tools to find and compare products, and social platforms have become full commerce platforms. Get Pacvue's 2026 research report based on a survey of 1,008 US consumers, covering the new journey, the rise of the AI shopper, and how commerce media is shifting in response.
7 minutes
How To Win the Summer Sales Events Across Walmart & Target
While everyone focuses on Prime Day, Walmart Deal Days and Target Circle Week run alongside it. Here's how to win both without losing ground.
7 minutes
From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Most retail media teams are sitting on more data than they can use. The problem isn’t access. It’s that the data lives in separate walled-garden dashboards, each with its own metrics, attribution models, and reporting formats, making it nearly impossible to see the full picture. Commerce intelligence changes that. It unifies ad performance, retail operations, and real-time shopper signals into one […]
10 minutes
Q1 Home & Kitchen Industry Trends & Takeaways: Seasonality, Pricing, and Retail Media Shifts
The Home & Kitchen category has always been shaped by seasonal demand and shifting consumer needs. In Q1 2026, those patterns became more pronounced and more difficult to navigate.
10 minutes
Q1 Beauty Industry Trends & Takeaways: Ecommerce, Competition, and Retail Media Shifts
As more brands enter the Beauty space and consumer demand evolves, success hinges on differentiation, strategic media investment, and full-funnel execution—capturing and nurturing demand from inspiration to conversion.
12 minutes
How TikTok Changes Retail Media Planning
To meet shoppers on this new path of discovery, brands need to move beyond traditional funnel thinking and rethink how they plan across social media, retail media, and ecommerce.
14 minutes
What Search, Content and Retail Media Signals Reveal About Discovery-Led Shopping
By the time a shopper searches for a product, much of the decision has already been shaped by content, often on platforms like TikTok or Reddit. The challenge for marketing teams is no longer just capturing intent but understanding how discovery influences behavior across the entire journey.
Awards & Recognitions
