Tag: Strategy & Trends
5 minutes
Retail Media in Germany 2025: Trends, Opportunities & Challenges
The retail media industry in Germany is undergoing a major transformation. With retail media now one of the fastest-growing channels in Europe, brands and agencies are rethinking how to connect with German shoppers. The country’s strong eCommerce adoption, competitive advertising landscape, and influence as one of the biggest German retail markets make it a key […]
10 minutes
Win the Digital Shelf in 2025: Your CPG Retail Media Playbook
Enterprise brands and agencies navigating the increasingly competitive virtual aisles of CPG need more than broad best practices — they need category-specific strategies grounded in real shopper behavior. This guide provides exactly that.
1 minute
Women in Commerce: 1-on-1 with Oshiya Savur, Chief Brand & Marketing Officer at Maesa
Discover how Oshiya Savur built a successful, rewarding career in CPG—including insider tips and lessons learned!
Pacvue Launches “Every Click” Campaign, Bringing AI-Powered Commerce Operating System to Life
The campaign, which includes a Times Square billboard takeover, uses a unique metaphor to help brands visualize the powerful difference between a commerce platform and a full-fledged Commerce Operating System. Pacvue, the industry’s first AI-powered Commerce Operating System, announced the launch of its “Every Click” brand campaign today to showcase the company’s next chapter in […]
1 minute
Women in Commerce: 1-on-1 with Cara Pratt, President of Global Retail & Media at Circana
Get practical career advice from Cara Pratt, a celebrated leader in the retail media space, in this actionable, tell-all interview!
11 minutes
Maintaining Momentum Post Summer Sales Events
Prime Day might be over, but for savvy advertisers, the real opportunity starts now. Even if you didn’t run promotions during Prime Day or other tentpoles, the chance to engage with the sheer volume of in-market shoppers online is irresistible. Whether you’re offering deals during Walmart Deals, or Target Circle Week, Summer Tentpoles are the […]
AMC Activate: Pacvue transforms Amazon Marketing Cloud (AMC) Insights into Actionable Strategies
From Insight to Action: Activate Amazon Marketing Cloud with Pacvue Unlock the full potential of your Amazon Marketing Cloud data—without writing a single line of SQL. In this demo, see how Pacvue’s AMC Activate puts data-driven audience targeting at your fingertips. With AMC Activate, you can: Whether you’re using drag-and-drop queries or tapping into a […]
Q2 2025 EU Retail Media Benchmark Report
Our 2025 Mid-Year EU Retail Media & Summer Sales Benchmark Report delivers a deep dive into European summer sales performance across Amazon and other major marketplaces.
Q2 2025 US Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
9 minutes
Breaking the Silo: Putting the Retail in Retail Media
Amazon Prime Day, Target Circle Week, and Walmart Deals for Days have just wrapped up, but retail never sleeps—Back to School is already on the horizon, with holiday and seasonal events close behind. For brands, the key to sustainable success across every channel isn’t just big spending on ads during major events—it’s connecting retail media […]
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Pacvue’s strategic partnership is the first of its kind with a top 3 European grocery retailer LOS ANGELES, July 23, 2025 (GLOBE NEWSWIRE) — Pacvue today announced a strategic partnership with Unlimitail, the retail media network serving over 35 leading retailers across Europe and Latin America. This collaboration will expand Pacvue clients’ self-service capabilities by enabling […]
Driving Success with Back to School on Walmart Through Pacvue
Awards & Recognitions
