Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
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Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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8 minutes
Everything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
6 minutes
Improve ROAS with Amazon Product Targeting vs Keyword Targeting
Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.
2 minutes
The CitrusAd Grocery Network Unleashes Retail Media Opportunity
The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.
5 minutes
Test & Learn Amazon Advertising: 6 Use Cases to Try
Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.
3 minutes
Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers
Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd
8 minutes
How Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutes
Overview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
4 minutes
Criteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
4 minutes
Pacvue Expands Sponsored Advertising to 7 Additional Retailers
Pacvue now supports sponsored product advertising on Ulta Beauty, Shipt, FreshDirect, Meijer, CVS, Staples, and Macy’s.
8 minutes
5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com
Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.
6 minutes
Amazon Advertising and Brand Protection – What they have in common
Brand protection: what is it, and why it's important for Amazon advertisers.
4 minutes
All’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
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