About the Author
Dylan Wingrove
Dylan Wingrove is a strategic sales & marketing leader with 5 years of experience in SaaS. He is focused on product development, business development, go-to-market and sales strategy.
How Leading Netherlands-Based D2C Performance Agency Achieved 50%+ Sales Growth on Bol.com
How 10XCrew helped its clients drive a 50% increase in sales on Bol.com by leveraging Pacvue while reducing ACoS.
7 minutes
Amazon Vendor Revenue Recovery: How 1P Sellers Reclaim Lost Revenue After Sales Events
Cyber 5 provides opportunities for sellers, as well as heightened risk. Make sure you're utilizing a proper Revenue Strategy to prevent losses during this sales season
8 minutes
Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
3 minutes
October 25 Weekly Retail Roundup
Reliable retail media incremental revenue measurement is finally here! Ready to see how your advertising impacts revenue? Last month, Pacvue unveiled its incrementality console, enabling brands to answer a critical question, “Would this purchase have occurred without the influence of my advertising?” eCommerce brands have long desired true Incremental Return on Ad Spend (iROAS) measurement, […]
10 minutes
Winning Black Friday and Cyber 5 in 2024: A Guide to Digital Shelf Optimization with Pacvue
Maximize holiday season sales in 2025 with digital shelf optimization. Learn how to improve product visibility, seasonal content and advertising performance.
5 minutes
What is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
3 minutes
September 6 Weekly Retail Roundup
Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.
9 minutes
Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
Prime Day Recap 2024 with Monks
Expert Interview: Pacvue's Melissa Burdick sat down with the team from Monks to discuss learnings from Prime Day 2024 and opportunities for Cyber-5 2024
Amazon Prime Day 2024 Recap with e-Comas
Expert Interview-Melissa Budick, Co-founder and President of Pacvue sat down with Jérôme de Guigné of e-Comas to discuss their learnings from Prime Day 2024.
4 minutes
August 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
5 minutes
Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
Awards & Recognitions
