Tag: Strategy & Trends
4 minutes
Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide
The European consumer electronics market is rapidly evolving, offering significant opportunities for brands aiming to expand their reach. With a strong emphasis on sustainability, innovation, and digital transformation, success in this space demands a deep understanding of regional trends across the European marketplaces and a well-executed strategy. The market is anticipated to reach $196 billion […]
4 minutes
How to Get More Retail Media ROI with the Right Partners
Discover the 4 key strategies for driving sustainable retail media ROI in this actionable, expert-led blog post.
3 minutes
February 7 Weekly Retail Roundup
Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.
11 minutes
Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025
Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.
3 minutes
January 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl
8 minutes
The Exit – Episode 5: Kiri Masters
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaigns LOS ANGELES, Jan. 27, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon […]
3 minutes
January 24 Weekly Retail Roundup
Catch up on this week’s news, including: Target outperforming this holiday season, Germany eCommerce on the rise, and Amazon DSP aims for top overall programmatic. Retail Media News
Q4 2024 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
3 minutes
January 17 Weekly Retail Roundup
Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard
7 minutes
The Exit – Episode 4: Juan Mejia
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
6 minutes
Five Ways Brands Can Keep Shoppers Engaged All Year Long
With holiday promotions behind us, leverage these 5 expert-backed tips for sustaining engagement all year long.
Awards & Recognitions
