Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Register now.

About the Author

Matt Abbruzzese

Matt Abbruzzese is an innovative and creative-driven marketing expert with 15 years of experience in retail, SaaS eCommerce advertising, and political campaign fundraising & marketing management.

Data & Insights
Strategy & Trends
Read time 5 minutes
August 9, 2021

How Ad Spend Impacts Competitors’ Share of Voice

How a top leading brand's ad spend changes drove industry shifts in share, allowing competitors to capitalize on more efficient sales, leading to missed revenue and profits.

Awards & Recognitions

Amazon AdTech Reseller Badge